Welcome to Total Pet
Hi, I’m Elliot — founder of Total Pet and a lifelong dog owner.
Since 2019, Total Pet has been built around a simple idea: better tools help create better dogs.
What started as a solution to one frustrating problem has grown into a trusted UK brand focused on helping owners improve control, support training, and build calmer, more rewarding relationships with their dogs.
Today, everything we create is designed around three key areas: control, training, enrichment.
Helping dogs and their owners communicate better, train with more confidence, and enjoy everyday life together.
Our Beginnings: From Friction to Function
Our story started on Amazon, where we noticed the same issue repeatedly: traditional long-line leads simply weren’t fit for purpose.
They caused friction burns, reduced control, and made walks and recall training unnecessarily stressful—for both dogs and their owners.
So we redesigned the experience.
The result was the Control Handle — a simple but powerful innovation that gave owners more control, confidence, and clarity during walks and training. It transformed our long line into a bestseller and laid the foundation for the Total Pet brand.
From that point on, our mission became clear: create practical, performance-driven products that genuinely improve life with your dog.
What We Stand For
At Total Pet, we don’t just make dog products — we create tools designed to support better behaviour and more rewarding everyday experiences.
Every product we develop is built around three core outcomes:
Control - Helping owners feel more confident and connected during walks, training, and everyday handling.
Training - Supporting clearer communication, stronger engagement, and more effective reinforcement.
Balance - Creating calmer routines and more relaxed dogs through enrichment and thoughtful daily structure.
More Than Just Walks
Every Total Pet product is created with real-world use in mind.
We focus on: practical innovation, durability, comfort, everyday functionality
From figure of 8 leads and harnesses to freeze-dried training treats and enrichment tools, our products are designed to work together as part of a complete system — helping owners guide behaviour, reinforce positive habits, and create calmer, better-balanced dogs.
Looking Ahead
As Total Pet continues to grow, our focus remains the same: helping owners build better relationships with their dogs through better tools, smarter training support, and practical everyday solutions.
Every product we launch will continue to be tested in real-world environments, designed with purpose, and built to make a meaningful difference for dogs and their owners.
Built for Better Dogs
Total Pet is for owners who want more than just products — they want progress.
Whether you’re improving recall, managing pulling, building confidence, or creating calmer routines at home, we’re here to help you enjoy a better life with your dog.
Total Pet
Built for better dogs.